Active beauty startup Wild Science Lab eyes Middle East expansion and ingredient innovation

Active beauty startup Wild Science Lab eyes Middle East expansion and ingredient innovation

Founded in 2018, UK-headquartered Wild Science Lab launched its first two ranges in late 2020 after around two years of development – a leaf and seed hair care line and a root and fruit face care line. The hair care range featured CBD and hemp seed oil, designed to offer a preventative approach to scalp problems, and the skin care range vitamin C, bamboo extract and aloe vera, designed to reset and revitalise facial skin and target hyperpigmentation and dullness.

The company had since expanded its offering and was planning to add a third collection by 2024 in body care. By the end of this year, Wild Science Lab would also unveil a new skin care range targeting blemish-prone skin and a hair care range aimed at boosting hair growth.

“We intend to continue our development of Wild Science Lab products for both ranges [hair and skin] and also innovate and invest in new opportunities in ingredients,”​ said Ali Wasfy, CEO of Wild Science Lab.

As the company did so, Wasfy told CosmeticsDesign-Europe the brand would continue to work with ingredients either clinically proven or patented to ensure strong efficacy given the products were designed for daily use and prevention for a range of scalp and skin issues.

Retail expansion across Middle East

Wild Science Lab was also heavily focused on expanding its retail footprint, he said, launching into department store major Printemps in Paris this month. In September/October, it would then expand into the Middle East via this chain, he said, with a ‘shop in shop’ set-up.

Asked why the brand was focused on department stores versus mass beauty retailers or supermarkets, he said the ‘shop in shop’ strategy meant trained staff could engage with consumers on the shop floor and advise them on what products suited certain needs. “We don’t want to put [the brand] everywhere and anywhere. We want to focus on a place where the partners can invest with us, so they can support us and transfer the message to the customers.”

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