Why It Girls Love Bea Bongiasca Jewelry

Have you been seeing colorful enamel jewelry all over your Instagram feed lately? Us too. Turns out, the woman behind the trend is none other than Italian designer Bea Bongiasca, whose playful squiggly pieces have fast become a favorite of It girls including Dua Lipa, Miley Cyrus, and Bella Hadid.

To make her masterpieces, Bea coats nine-karat gold with rainbow-hued enamels and accents the metal with gemstones. “Jewelry is the way I best express my creativity,” she told POPSUGAR. A graduate of London’s Central Saint Martins, Bea studied jewelry design for four years, specifically the art of enameling. Still, despite the ubiquity of her coated baubles, Bea said enamel wasn’t always considered on par with finer jewelry options. In fact, when she launched her eponymous brand in 2013, her pieces were considered “too bright” and often categorized as fashion jewelry.

In a funny plot twist, this very same feature — color — is exactly what sets Bea’s jewelry apart in today’s oversaturated market, not to mention it grabs copious attention on social media. These days, Bea is known for her fun yet luxe demifine pieces, mainly floral tendril rings shaped like — you guessed it — floral tendrils and available in a rainbow of hues. Her latest collection, cleverly dubbed Flower Funk, is an expansion of the brand’s bestsellers, featuring flower-shaped hoops and — Bea’s personal favorite — a size-inclusive ring resembling a baby vine, sold in sizes 3 to 10.

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