“Scores of people like Spreetail are behind the scenes, trying to put the right products and information in front of the people,” Thome said.


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Again, customers consider a wide array of information, including photos, delivery speed, price and product ratings.

Spreetail manages that information for 25,000 products, manufactured by more than 1,000 companies. In Razor’s case, Spreetail places its products on the top 20 e-commerce channels, representing nearly 80{2f36692215c92488191f15c49f485bc8da437d4cca01014075d40c79880301cc} of U.S. online shopping.



Progress Spreetail

A view of Spreetail’s headquarters in Lincoln at Nebraska Innovation Campus.




And by Razor’s measurements, Spreetail has been successful, Calvin said.

“You look at their sales, and how much sales they’ve been doing for us, and I think they’ve been good,” he said. “My understanding is they had a good year with us last year.”

A great year, Thome said, and not just with Razor.


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Steady growth, then 2020

The pandemic was unexpectedly profitable for Spreetail.

And the company has a history of knowing what to expect.

Since it started, Spreetail had grown steadily, about 50{2f36692215c92488191f15c49f485bc8da437d4cca01014075d40c79880301cc} annually, Thome said. Some years have been stronger, some slower, but they average out.

They have a standing goal, one they “obsess” over, he said: To increase sales tenfold every five years by adding more manufacturers, increasing business with its existing partners and working to get its products on more websites.