When My Friends Ask Where to Get Cool Fine Jewelry, These Are the Brands I List

On Aimee Song: Kinn jewelry

Whenever my friends ask me for shopping advice, I always make a point to provide them with suggestions that aren’t completely obvious. For example, if they ask me where to buy great workout clothes, I’m not going to tell them Lululemon because everyone already knows that. The same goes for jewelry. I get a lot of questions about fine jewelry, in particular, since it’s an investment and you’re likely to want to choose carefully. I completely get that, and I always make a point to answer carefully as well.

Some of my favorite fine jewelry brands at the moment are ones you may or may not have heard of, but I’m quite sure that you won’t soon forget them once you’re familiar. Scroll on to familiarize yourself with these cool fine jewelry brands and to shop some of my favorite pieces. (Feel free to tell your friends about them, too.)


Kinn is one of the few jewelry brands that I can say—without hesitation—that I’d wear every single piece it makes. Kinn manages to subtly acknowledge current trends while keeping its pieces timeless. It’s a great brand to shop if you love modern gold pieces that can be mixed and matched and dressed up and down. In other words, it’s perfect.

Shop my picks:

Kinn Carter Flat Herringbone Chain II ($560)

Kinn Franco Curved Ring ($1620)

Kinn Kyle Figaro Chain Anklet ($300)

Bea Bongiasca

Colorful Italian jewelry brand Bea Bongiasca has quickly become a Who What Wear editor favorite. Its whimsical pieces are made of enamel, crystal, gemstones, and gold, and they’re so eye-catching that you won’t be able to leave the house without garnering plenty of compliments.

Shop my picks:

Bea Bongiasca Baby Vine Tendril peridot, 9kt gold & enamel ring ($675)

Bea Bongiasca Groovy Rock Crystal & 9kt Gold Single Earring ($590)

Bea Bongiasca Double Vine Crystal, 9kt Gold & Enamel Ring ($1080)

Anna Sheffield

Given that Anna Sheffield made my engagement ring and wedding band, I’m very much biased. I’ve been obsessed with her pieces for years now. If you’re not in the market for an engagement ring, not to worry—her fine jewelry is just as stunning and special. The gemstone and cut combinations she comes up with are so unique and interesting.

Shop my picks:

Anna Sheffield Jewelry Wheat Hoops in 14k Gold & Champagne Diamonds ($860)

Anna Sheffield Jewelry Bea Five Stone Ring in 14k Gold, Black Diamond & White Diamonds ($2300)

Anna Sheffield Jewelry Turquoise Amulet Bracelet in Yellow Gold & Turquoise ($3000)

Edge of Ember

Edge of Ember is a sustainable, London-based brand that works with artisans in Asia. The pretty pieces are perfect for everyday wear, and the price points are refreshingly reasonable. If you need some help narrowing it down, my favorites are the Opal Huggie Earrings. I’ve been wearing them daily.

Shop my picks:

Edge of Ember Opal Huggie Earrings ($295)

Edge of Ember Pearl Eternity Ring ($265)

Edge of Ember Solid Gold Initial Necklace ($275)

Local Eclectic

The name Local Eclectic really speaks for itself. The company champions emerging and independent jewelry designers, most of which are female, so there are plenty of styles to choose from to suit your aesthetic. If you want a unique, affordable piece of fine jewelry for yourself or to gift, this is a great place to find it.

Shop my picks:

Family Gold Solid Gold Twisted Signet Ring ($149)

Family Gold Solid Gold Chunky Pave Diamond Huggie Hoops ($325)

Family Gold Solid Gold Ombre Birthstone Ring ($165)

Lily Booth Collection

Lily Booth is a new Raleigh, NC-based brand creating timeless pieces that are destined to become heirlooms. The stunning Art Deco-inspired pieces are made of rich 18k or 22k gold, which imparts an authentically vintage look.

Shop my picks:

Lily Booth Collection Deco Scale Band ($2460)

Lily Booth Collection Petite Diamond Hoops With Compass Drops ($3950)

Lily Booth Collection Petite Castillo Band ($2150)


Not only is Aurate New York based in NYC, co-founder and designer Sophie Kahn is very much inspired by the city (think rings modeled after the arches of the Brooklyn Bridge). The ethical, sustainable brand believes in transparent, fair pricing, and you’ll reach for them every day, so the cost-per-wear is impressively low.

Shop my picks:

Aurate New York Infinity Ring 14k Gold ($950)

Aurate New York Medium Chain Necklace ($420)

Aurate New York Organic Pearl Drop Rectangle Hoop Earrings ($400)


Wwake is one of the OG cool-girl fine jewelry brands. It really put opals on the map, proving that they’re a trend with longevity. If you have multiple piercings, don’t sleep on Wwake’s selection of delicate yet still bold stud earrings.

Shop my picks:

Wwake Overton 14-Karat Gold, Diamond and Opal Ring ($596)

Wwake 10k Simple Bar Earrings ($338)

Wwake 14k Long Pearl & Opal Charm Necklace ($785)

Next up, 5 fine jewelry trends fashion girls are wearing this year.

This article originally appeared on Who What Wear

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