This NYX lipstick is going viral – here’s why it’s the best beauty purchase right now

If you’ve currently vetoed lipstick from your beauty routine, you might want to re-consider. NYX

If you’ve currently vetoed lipstick from your beauty routine, you might want to re-consider. NYX Professional Shine Loud Lipstick is going viral for its zero-transfer properties, which quite frankly is nothing short of miraculous in the age of mask wearing.  

The Shine Proud Lipstick manages to be the best of both worlds. It’s a two-part product, with one end offering a budge-proof, heavily pigmented base coat designed to stay put for a full 16 hours. Worn alone this withstands the friction, wear and tear of a face covering. All without feeling uncomfortably dry or chalky.