Whether you call it honey wheat blonde or even baby Bella, sandy beige is slated to lead the lighter side of things in terms of trend. “The beige is perfect for the cooler months when the sky has more grey and cool tones,” says Roszak. Perry, who this month lifted Bella Hadid’s brunette to a sandier shade, agrees. “The color feels virgin and natural,” she says, adding that the aim for Hadid was a dark beige blonde base with lighter highlights. This ilk of blonde is meant to feel effortless, the ideal balance to the playful excess of the nouveau ’20s beauty and fashion.
Rich is 2023’s primary descriptor, and this goes double for brunettes. Those opting to stay in their brown-maned lane would do well to consider crossing fully into the dark side. Roszak recommends subtle, dimensional highlights—more for shine then anything else—and an overall deepening of the hue. “I love healthy-looking hair, and these rich browns bring that out,” she adds.