Amid an ever-growing climate crisis, eco-friendly beauty, more specifically clean and sustainable beauty, remains murky territory. Despite growing efforts, it’s still largely undefined with false labeling by brands, little-to-no regulations, and vague yet complicated terminology. To help demystify this space, we’ve rounded up the best eco-friendly beauty brands and products to shop — now and always.

Known for its heavy use of plastics, harmful materials, and waste production, the cosmetics industry is a big contributor to environmental destruction. According to Zero Waste Week, an environmental campaign to reduce landfill waste, the beauty industry as a collective produces more than 120 billion packaging units a year. Beauty purveyors and consumers also compound the issue whenever they opt for products with pollutants, which may wreak havoc on human health.