If you’re on the hunt for new beauty products, grab your wallet and stay awhile. Our w&h Vanity Edit unveils the most-hyped beauty and new makeup releases to date. 

May has already introduced a dizzying array of regimented skincare solutions, exciting collaborations, and bold, bright makeup (among other beauty delicacies, of course). Considering the innovative formulas and claims promised, these beauty launches are a far cry from gimmicky marketing. In fact, it’s all-the-more clear that brands are contending for a permanent spot in our beauty routines. Suffice it to say, this month’s beauty edit is one we’re eager to wax poetic about. 

w&h’s beauty edit for May