As one of the biggest fast fashion companies on the planet, Chinese retailer Shein (pronounced she-in) holds its loyal community of Gen Z customers close through its domination of social media platforms. The brand, famous for its ultra-cheap bike shorts, crop tops and bikinis, has been associated with celebrities from […]
Shein
On May 17, Shein — pronounced “she-in” — ended Amazon’s 152-day streak as the most downloaded shopping app in the U.S., a remarkable feat for any seven-year-old clothing brand, let alone one most Americans over 30 still haven’t heard of. The kids, though, are all over it. As with so many […]
This article was published online on February 6, 2021. Last February, on a sunny afternoon in West Hollywood, two girls with precise eye makeup paused on Melrose Avenue and peered in the windows of a building whose interior was painted a bright, happy pink. Two pink, winged unicorns flanked racks […]
