:quality(70)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/2YRLNZFFTJBJ3I6N2AP7Q2ZA64.png "BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands")
If evidence were needed of how impactful collaborations can be in expanding customer bases, Gucci’s tie-up with Roblox in 2021 provides it. Under the oversight of then-creative director Alessandro Michele, the Kering-owned Italian house’s collaboration with the online gaming platform has been part of a bigger strategy to connect with […]
Nike
History’s most decorated gymnast, Simone Biles, is leaving her partnership with Nike for an endorsement deal with Athleta, the women’s athleticwear division of Gap. Biles, a five-time Olympic medalist, will have her own performancewear line with the brand. Biles has been sponsored by Nike for five years, but her move […]
