In 2022, as America emerged from the pandemic, we got a glimpse at the wild energy of the next generational aesthetic December 27, 2022 at 6:00 a.m. EST Alici Sol, 23, wears loose-fitting jeans and a white shirt (her post-pandemic go-to ensemble) with her favorite jacket. It was once her […]
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New York CNNBusiness — There’s at least one group of shoppers excitedly hitting malls this holiday season — and they don’t seem to be too bothered about pesky inflation eating into their discretionary dollars. They’re Gen Z. And the way they shop matters. This cohort of consumers born between 1997 […]
Comment on this story Comment Savannah Baron keeps an exhaustive spreadsheet of perfect gifts: a camping chair love seat for the couple who enjoys the outdoors; a refillable candle for your eco-conscious cousin; a cocktail infusion kit for the friend who’s into mixology. It’s not for her. It’s for her […]
What, exactly, constitutes “Gen Z style”? It’s a tricky thing to pin down, and that’s mainly because eclecticism and individualism are so key to the generation’s aesthetic preferences, as are TikTok, K-pop, slang millennials may never understand (is “cheugy” still a thing?) and a general rejection of the gender binary. That’s […]
Gen Z seems to be seriously committed to skin care. According to research from Kyra Media’s Gen Z State of Beauty Report, Gen Z consumers’ number-one priority is their skin care routine. More from WWD Especially after the pandemic, Gen Z’s view skin care as an essential part of their […]
Hyram Yarbro has been called the Gen Z whisperer. The 24-year-old has taken his passion for skin care and shared his growing knowledge — while referencing experts like dermatologists, estheticians and scientists — with his 6.8 million TikTok fans, 4.44 million YouTube subscribers and 1.2 million Instagram followers. More from […]
There’s an intergenerational war going on, and this time it’s not between Baby Boomers and Millennials. It’s actually between Millennials and Gen Z, and their current dispute involves each group’s differing fashion and beauty choices. Gen Z, which is said to include those who were born from 1997 to 2012, […]
