New Luxury Designer Brands on Amazon

Amazon Amazon knows better than most retailers that growth and change and forward-thinking is key

new fashion brands on amazon


Amazon knows better than most retailers that growth and change and forward-thinking is key to, well, everything. It’s an attitude that’s easy to spot while tracking its moves in the fashion space, specifically with the arrival, last year, of Luxury Stores. Designed to showcase a rotating edit of emerging and established labels, the in-app experience is beautifully designed, curated by an ace team under the direction of former fashion editor Sally Singer, and frequently refreshed with new picks.

The latest labels to land come under two special shops. The first, the RAD Impact Edit, was curated by Colette vet Sarah Andelman with an eye to at-home glamour. The second focuses on Mother’s Day gifting. Billed as a digital “flower shop,” it assembles floral prints and accents from labels like Christopher Kane and Fabrizio Viti alongside petal-bright picks from Missoni. Moreover, it marks a foray into the world of exclusivity for the digital giant: two capsule collections with Altuzarra and Jonathan Cohen that won’t be available anywhere else.

Preview our edit of the edit below, then take in everything luxe by searching “Luxury Stores” via your Amazon app.


Aquazzura Relax Slides, $995


Edgardo Osorio’s designs run the gamut from casual and easy to formal. For Andelman’s red-carpet-at-home edit, these plush slides are a perfect fit.


Rodarte Radarte Logo T-Shirt, $150


As a fashion-industry favorite, seeing Rodarte in Luxury Stores speaks volumes for Amazon’s status in the style game. Along with ready-to-wear, the Mulleavy sisters’s cheeky “Radarte” merch is included.


Charvet Silk Pocket Square, $130


The storied Parisian brand is synonymous with well-heeled, bespoke shirting and silk accessories. Ties, bow-ties, and pocket squares make for natty gifts for him, but can be universally styled with flair.

Charlotte Chesnais

Charlotte Chesnais Small Saturn Earrings, $450


Charlotte Chesnais cut her teeth working alongside some of fashion’s starriest names; with her own label, she’s focused on creating objects of art — not just jewelry — produced in France.


Dundas Nautical Pajama Set, $690


As a red-carpet favorite, Peter Dundas knows high-wattage glamour. His take on the elevated PJ set is a must for getting a red-carpet feel at home.


L/Uniform Mini Press Bag, $340


This buzzy French brand focuses on making beautiful, practical, useful accessories. Made in utilitarian canvas, this mini bag is an under-the-radar signal of good taste.

CVC Stones

CVC Stones Noche Necklace, $3,280


Refinement meets rough in CVC Stones, where diamonds are set in organic stones plucked from beaches around the globe. Its understated glamour is a favorite with fashion insiders.

Christopher Kane

Christopher Kane Beaded Dress, $1,495


Christopher Kane has long been an editor favorite, with pieces that manage to be both simple and utterly unique at the same time. In the same way, each design is easily dressed up or down.

For Restless Sleepers

For Restless Sleepers Homonoia Top, $1,079


Pajamas fit for real life is the basis of what Francesca Ruffini has built at FRS. Comfortable enough for the restless hours, each piece also makes a statement outside of the bedroom.

Fabrizio Viti

Fabrizio Viti Davis Daisy Berkley, $588


The label’s vintage-inspired aesthetic is at its most comfortable in this rubber-sole slide. The sweet daisy accent marks it as part of Amazon’s flower shop roundup.


Missoni Off-Shoulder Sweater, $1,170


A label that needs no introduction, Missoni’s story advances into the digital age via its presence on Amazon. The retailer’s edit contains plenty of signature zigzags and boho accessories too.

Jonathan Cohen

JC x Tidal Flip Flops, $40


Jonathan Cohen’s signature brand of femininity goes green, metaphorically, via a collaboration with Tidal, a brand known for its ethically produced and sourced flip-flops.

This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at