Featuring the good, the bad and the ugly, ‘Look of the Week’ is a regular series dedicated to unpacking the most talked about outfit of the last seven days.
On Saturday, the “Euphoria” star took the phrase “hot off the runway” to a new level when she shared a photo wearing a dramatic floral look from the Spanish fashion brand Loewe.
The gown, which features an enormous white calla lily bloom made from enamel brass on its bodice, isn’t set to make its catwalk debut for almost another two weeks. “ICON Zendaya wearing a little preview of Loewe SS2023,” wrote the label’s creative director Jonathan Anderson, who is scheduled to show the collection in Paris on September 30. Clearly, it is Zendaya’s dress now — more than 4.9 million people have liked her post in just 72 hours.
The reveal is a masterclass in fashion PR, too: With 64 shows packed into the 10-day Paris Fashion Week schedule, brands will be competing for attention. Thanks to a tantalizing teaser from the right starlet, Loewe is already at the fore.
Fashion’s obsession with flora has endured for centuries, in part because of the potent symbolism behind different blossoms. “After women, flowers are the most divine creations,” the designer Christian Dior — who was famously inspired by the gardens of his childhood home in Normandy, France — is often quoted as saying. And while florals remain a perennial trend in color palettes, prints and drapery, a more sculptural approach has often found its way into the designs of Moschino, Schiaparelli and Alexander McQueen, as well as couture collections from Chanel, Yves Saint Laurent, Jean Paul Gaultier and Dior, among others.
Dutch designers Viktor & Rolf showed an extravagant collection in 2015 featuring embroidery, large-scale pleated petals and wicker fascinators inspired by Van Gogh’s “Sunflowers.” In 2018, Moschino creative director Jeremy Scott turned Kaia Gerber and Gigi Hadid into giant ribbon-wrapped bunches of flowers, and other models were enveloped in dome-shaped floral arrangements and matching headpieces — a presentation uncannily similar to Florence Pugh’s final look in the 2019 horror movie “Midsommar.”