Move over, millennial pink: There’s a hot new color in town, and it’s quite different than the bubblegum hue that’s been everywhere for the last 12 months. Pantone Color of the Year 2023 is Viva Magenta 18-1750, a bright, punchy fuchsia-meets-red that the company describes as “brave and fearless.” And, if you ask us, we’re about to start seeing it everywhere—weddings included.
“It is a shade rooted in nature descending from the red family and expressive of a new signal of strength,” Pantone writes on their announcement. “Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.” If “joyous and optimistic” isn’t an apt description for a wedding color palette, we don’t know what is. Thinking about working Viva Magenta into your own big-day design? While it’s certainly bold, it’s a color that works surprisingly well in the scope of wedding celebrations. Whether you want to commit and plan an entirely magenta-toned celebration or pepper it in throughout your big-day design, there’s an option for everyone. Here, we’re sharing our favorite ways to make Viva Magenta part of your wedding design in 2023.
Photo by Erich McVey
Create a Statement-Making Floral Runner
If you’re ready to lean in and make Viva Magenta a focal point of your wedding’s color palette, there’s no better way to do it than with your reception florals. A lush runner overflowing with bougainvillea, as well as roses and ranunculus, like this one created by Viva Flor, is guaranteed to make a statement.
Photo by Rebecca Yale Photography
Choose Patterned Linens
A patterned linen is a great option if you’re looking for subtle ways to work Viva Magenta into your décor. The result is just the right pop of color—these tables are fun and memorable without being too attention-grabbing.
Photo by PS Photography + Films
Go Bold With a Ceremony Arch
This statement-making double arch is ideal for anyone who absolutely loves Viva Magenta. Jassi & Co. Creative made color magic happen by erecting two separate arches that looked stacked from a distance.
Photo by Olivia Rae James
Go Bold With a Custom Dance Floor
For this colorful wedding, Posh Parties created a custom dance floor with bright floral motifs—a huge reminiscent of Viva Magenta can be seen at the corners. If you want to wow guests, creating your own personalized dance floor, complete with the punchy hue, is a great place to start.
Photo by Rebecca Yale Photography
Dress Up Your Tables
Talk about place settings that wow. Pairing magenta linens with more neutral accents, like a rattan charger, can help create balance. For an extra pop of color, you can further bring Viva Magenta into your tablescapes with magenta-toned menu cards, which is exactly what Moana Belle Events did here.
Photo by Dyan Kethley
Make It the Focal Point of Your Bouquet
Peonies are wedding bouquet mainstays, so if you only want a hint of Viva Magenta in your wedding design, put it in your personal arrangement. Bold coral charm peonies stun in any wedding bouquet, and they’re an easy way to adopt the trend without changing your color palette entirely.
Photo by Ninety Three Creative
Work It in at Dessert
You don’t have to commit to Viva Magenta at every part of the celebration. A fun linen on your dessert table is a great way to draw attention to your wedding cake—or trio of cakes. This bright pink option made the otherwise simple white cakes pop.
Photo by Holly Clark Photography
Decorate Everywhere With Punchy Florals
And if you do want to go all out, don’t be afraid to commit. Here, an abundant display of magenta roses climbed reception walls, creating an unmissable backdrop for a head table.
Photo by Erich McVey
Add It to Your Invitations
Viva Magenta plays surprisingly well with a variety of other colors. including blue. Work it into your wedding invitations in the form of illustrations, envelope liners, and other fun flourishes.
