Google Shopping Launched a New Feature That Identifies Black-Owned Businesses

To celebrate Black History Month, Google just launched a new feature that’s designed to help shoppers easily find Black-owned businesses.

Over the last year, Google search interest for “Black owned businesses” has increased 600 percent. People across the country have been searching Black-owned businesses, from bookstores to restaurants. “We want to make it easier for people to support and spend dollars with the Black businesses they love,” Attica Jaques, the Director of Brand Marketing at Google, said in a blog post. So on February 1, Google extended its Black-owned attribute to its Shopping tab.

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The feature builds on the Black-owned business attribute that the company launched across Google Search and Maps last summer. Businesses in the United States can visit the Google Merchant Help Center to add the Black-owned attribute. When adding the attribute, business owners also have the option to opt into “include my business in promotions for Black-owned businesses ” to potentially have their business and products featured on Google pages featuring Black-owned businesses.

So how does the new attribute work? Shoppers enter in their search term and browse the results under the Google Shopping tab. After clicking on a product they’re interested in, under the buying options that list product description pages of different sites, they’ll be able to see what businesses identify as Black-owned.

Looking for more Black-owned stores to shop? Check out this round up of Black-owned Etsy shops that are full of incredible art, gifts, decor, and more.

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