Makeup artist Violette Serrat is the epitome of French girl beauty with her permanently tousled hair, French girl bangs, an effortless slick of red lipstick and smudged smoky eyes. If you’re not acquainted with Instagram’s hottest makeup talent (who is famously referred to only by her first name) you soon will be, thanks to her new makeup line Violette_Fr.

After nearly a decade working for other companies – she had early jobs at French Vogue before becoming the International Makeup Designer for Dior Beauty and then Global Beauty Director for Estée Lauder – Serrat finally has her own brand, named after her Instagram account.