25 best winter beauty launches to try in 2024

25 best winter beauty launches to try in 2024

From romantic makeup releases we’re adding to our Valentine’s Day wishlist to the best, new skin care products we wish we had sooner, winter is bringing plenty of excitement on the beauty front. With new launches from some of our editors’ favorite brands — such as Charlotte Tilbury, Grande Cosmetics, Anastasia Beverly Hills and more — you’ll want to revamp your routine (perfect timing for a New Year’s reset!) with these innovative products.

Starting with some editors’ favorites, check out all the top makeup, skin care, hair care and fragrances worth trying this winter.

It’s no secret Anastasia Beverly Hills makes some of our favorite brow products ever, and this launch only adds to the brand’s impressive lineup of brow styling products. The clear brow gel comes with a comb-like applicator that makes it easy to get a laminated brow look. The formula feels quite wet upon application and then dries down for a strong, all-day hold.

This rich moisturizer melts into the skin, delivering vegan stem cells, plant peptides, proprietary algae and seamoss for anti-aging benefits. Thanks to its thick consistency, it’s a hydrating option for winter — and a little goes a long way.

Cool and refreshing, this gel mask comes with an easy, no-mess applicator. It’s super hydrating and light, plus its TSA-friendly size makes it a great option for defending against drying winter travel.

Give your hair a boost of lasting shine with Ouai’s new hair gloss treatment. Hair-healthy ingredients like rice water, hyaluronic acid and sugar beets condition locks, enhancing sleekness and smoothness. The quick five minute treatment time is the cherry on top.

Available in 18 shades, from vibrant reds to perfect nudes, this shiny lipstick only needs one swipe to deliver creamy, pigmented color.

Charlotte Tilbury has plenty of exciting launches coming this year, and the brand is starting off with this limited-edition eye palette with gilded, gorgeous shades.

Colourpop’s fun Valentine’s day collection features heart-shaped products, like this multi-use lip and cheek color. The cute compact provides buildable color in three shades.

Looking for a V-day makeup look? Pat McGrath’s limited-edition Heart’s Desire collection is filled with romantic shades. This eyeshadow quad is perfect for a smoldering, berry-toned look.

Prime your lashes for even greater length and volume with Essence’s new product. Before you apply your favorite mascara, swipe on this green formula for an exaggerated effect.

Glossier’s new under-$30 eye cream focuses on brightening and smoothing the under-eye with hyaluronic acid, niacinamide and microalgae. It’s a lightweight gel-cream that’s easy to wear under makeup.

A first line of defense against signs of aging, this serum aims to preserve the skin’s collagen, keeping it firm and healthy. It also hydrates and plumps the skin with amino acids and polyglutamic acid.

This feels like luxury skin care, but you’ll also find on the shelves at the dermatologist’s office. The derm-developed formula nourishes the skin with niacinamide, peptides and polyglutamic acid.

The Inkey List’s newest addition to its affordable assortment is a great option for dry skin types. Bioactive ceramides support the skin, while shea butter and glycerin provide lasting hydration in this new moisturizer.

Celebrity facialist Shani Darden adds to her ever-popular line of glow-boosting skin care with this easygoing, hydrating gel. It’s one of those products anyone can benefit from thanks to its hydrating blend of glycerin, antioxidant fruit extracts and algae.

Virtually weightless, Bubble’s budget-friendly hydrating serum floods the skin with hyaluronic acid and peptides in a lightweight liquid. It never hurts to add an extra layer of moisturizing ingredients during the time of year when skin is prone to drying out.

A smoothing and mattifying primer, this blurring base helps to control oil —so your makeup will last longer — and applies in a comfortable gel-cream formula.

This face cream has a thicker texture that easily softens into the skin and offers a layer of hydration with shea butter, allantoin and calming centella asiatica extract, which calms redness.

Rich in vitamin C, cloudberry powers this antioxidant-rich cocktail of skin care ingredients. The essence also contains coenzyme Q10, rice water and glycerin to amp up the skin’s glow.

This volumizing shampoo and conditioner makes the hair feel lighter and bouncier, while cleansing the locks and promoting a healthy scalp. Plus, the duo will make your hair smell like it came from the salon.

This conditioner guards against damage, protecting the hair against UV rays, heat and environmental elements. It increases the health of the hair overall for stronger, shinier locks.

Thin, stringy hair can transform into thicker, fuller locks with John Frieda’s new ULTRAfiller+ collection. This spray offers heat protection, volume and hold, for a multitasking styling product.

Anyone that lives with hard water knows the struggle of washing their hair and still having it feel unclean due to the mineral-rich water. This shampoo was specifically made to combat those side effects and keep the hair and scalp clear of buildup.

Selena Gomez’s beauty brand branched out into body care with a collection of lotion and fragrance products. This scented mist features notes of sparkling lemon zest, jasmine and cashmere wood, while ingredients like biotin and niacinamide provide healthy benefits.

A warm and spicy vanilla fragrance, this gourmand perfume presents a spicy take on the traditionally sweet note. Vanilla mixes with bitter almond essence and floral notes for a tantalizing scent that wears close to the skin.

Sol de Janeiro’s perfume mists have become viral favorites. This fragrance spray offers a mood boost with delicious notes of vanilla orchid, sugared violet and sheer sandalwood. Spritz it after applying the new Delicia Drench Body Butter to make the scent last longer.

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